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- Why is Lombard U.S. & Bermuda rebranding as Axcelus Financial?This rebrand follows the acquisition of Lombard U.S. & Bermuda by specialist asset management firm BroadRiver Asset Management last year, and marks a new chapter in the firmโs strategic direction and growth. We have adopted the name Axcelus Financial and a new visual identity to distinguish our firm from Lombard International in the market and better reflect our strengths and vision for the future as we embark on this new stage of growth and expansion. The rebrand also reflects the continuation of our core values and commitment to delivering innovative and customized insurance-based solutions for sophisticated institutional and retail investors. Read the press release here: โLombard U.S. & Bermuda Rebrands to Axcelus Financial Following BroadRiver Acquisitionโ
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